Seychelles-based cryptocurrency derivatives exchange Bitget has announced a one-year partnership with renowned American actor and comedian, Adam Devine, as part of the #SetForChange campaign. This collaboration aims to promote crypto education and wider adoption among the younger generation, particularly Gen Z. By teaming up with Adam Devine, Bitget hopes to make crypto and Web3 more accessible and fun, attracting more youth to the world of cryptocurrencies.
Bitget’s decision to partner with Adam Devine aligns with its goal of onboarding more Gen Z crypto users, who have grown up with the increasing adoption of crypto and are expected to play a vital role in driving crypto adoption. The Managing Director of Bitget, Gracy Chen, expressed that through this partnership, they aim to empower individuals and encourage them to adopt a #SetForChange mindset, embracing innovations and cutting-edge technologies for better development.
Bitget has been performing well in the market, securing its position as the fourth-largest cryptocurrency exchange in terms of trading volume. Despite the bear market conditions, Bitget has shown remarkable market performance metrics throughout the year. The exchange plans to expand into the Middle East region, specifically the United Arab Emirates and Bahrain, and has expressed intentions to scale up its workforce by 50% in Africa.
To target the younger generations, Bitget launched the Blockchain4Youth CSR program earlier this year. This program aims to empower young people to embrace blockchain through various educational activities, including campus lectures, U30 hackathons, blockchain online courses, certifications, and scholarships. According to a recent report by Bitget, 44% of its copy traders are under 25 years old, making them the largest age group. This suggests that Gen Z has a strong interest in crypto and is seeking guidance from social media influencers for investment choices.
Overall, Bitget’s partnership with Adam Devine and its focus on targeting Gen Z reflect its commitment to promoting crypto education and adoption. By making crypto more accessible and engaging, Bitget aims to attract more young individuals who will play a crucial role in shaping a crypto-friendly future.
